Digital concepts developed for the global launch of Formula E. The design strategy was to make the digital experience as intimate as possible for drivers, spectators and fans alike. A fully interactive live streaming app brings fans closer to the driver — as well as in-depth racing stats, viewers are given real-time stats on the driver's physical performance. 'Push to Pass' allows fans to tweet their favourite driver which will correspond to a boost in horsepower. A global overview of interactions unites fans around the world.
A separate app, designed specifically for the drivers and teams, allows for in-depth track analysis and collaboration between team managers, technical engineers and drivers.
iOS App Concept + Design